Mass Communication (335) For Senior Secondary XIIth(12th)

Syllabus Mass Communication Senior Secondary NIOS

CONTENTS

	Module			Name of the Lesson	Page No.

I.	Introduction to Mass		1.	Introduction to communication	1
	Communication
			2.	Mass Communication	21
			3.	Role and impact of mass media	33
			4.	Development communication	40

II.	Print Media		5.	Introduction to print media	48
			6.	What is news?	68
			7.	Reporting and editing	80
			8.	Language press in India	104

III.	Radio		9.	Characteristics of radio	116
			10.	The radio station	126
			11.	Formats of radio programmes	136
			12.	Radio programme production	147

Appendix – A		Mass Communication Curriculum
Appendix – B		Feedback form

CONTENTS

	Module			Name of the Lesson	Page No.

IV.	Television		13.	Television in India	1
			14.	Role of television as a mass medium	17
			15.	Television channels	36
			16.	Television program production	47

V. Advertising and Public Relations			17.	Advertising – an introduction	64
			18.	Advertising- an industry	79
			19.	Public relations – an introduction	91
			20.	Public relations – tools	105

VI	New Media		21.	Characteristics of new media	118
			22.	New media: the industry	130
			23.	New media: target audience	137
			24.	New media: employment opportunities	144

Appendix – A		Feedback form

CONTENTS

Module			Name of the Lesson	Page No.

VIIATraditional Media		25.	Introduction to traditional media	1
		26.	Types of traditional media	9
		27.	Comparison of traditional media	23
			with electronic media
		28.	Communication through traditional media	32

VIIB Photojournalism		25.	Introduction to photography	41
		26.	The camera	49
		27.	Photojournalism	56
		28.	Role of a photojournalist	65

Appendix – A	Sample Question Paper
Appendix – B	Feedback form

Note :

You have to select any one of the Optional Modules VIIA or VIIB. Both the modules carry equal marks and are of the same difficulty level.

CONTENTS

Sr.No.	Module No.	Practical Activity	Page No.

1.	1	Construction of a simple and clear message	1
2	1	Observation of non verbal communication in	2
		the print media
3	2	Cultivating the habit of newspaper reading and	3
		analyzing a newspaper
4	2	Preparation to conduct an interview	8
5	3	Differentiation between the spoken word used in	11
		radio and the written word used in print media
6	3	Identification of different formats of radio	13
		programmes
7	4	Differentiation between television and print as two	14
		different mediums of mass communication
8	4	Categorization of television channels	17
9	5	Identification of different forms of advertisements	21
		in the print media
10	5	Observation of activities involved in product	23
		public relations
11	6	Accessing facilities available on	25
		the internet
12	6	Opening an e-mail account	27
13	7A	Communicating effectively through traditional	29
		media
14	7A	Identifying a traditional media form and its	31
		function in society
15	7B	Making a photograph	33
16	7B	Preparing a photofeature	35

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